New York, NY – August 8, 2016 For Immediate Release
“The 17” Campaign
Jostein Solheim, CEO of Ben & Jerry’s Homemade Inc., one of the world’s most iconic ice creams and a company that is formally committed to growing its social impact, agrees to participate in “The 17” campaign. The campaign, created by Geometry Global in partnership with HealRWorld, Sustainable Brands and the PVBLIC Foundation, is designed to support the inaugural launch of SustainRWorld Day.
I AM TEN: REDUCED INEQUALITIES
“At Ben & Jerry’s, our Linked Prosperity business model compels us to source Fairtrade ingredients and pay a livable wage to all our employees. We believe reducing inequalities at our company and in our supply chain is a small step towards reducing inequalities everywhere.”
– Jostein Solheim
About SustainRWorld Day and “The 17” Campaign
The inaugural SustainRWorld Day (set to launch September 8th at the United Nations) was founded by HealRWorld LLC in partnership with Sustainable Brands, Geometry Global, and the PVBLIC Foundation to rally the private sector to achieve the UN’s Sustainable Development Goals by inspiring a movement to mark this annual event and celebrate measurable progress each year.
All around the world, celebrities, entrepreneurs, business leaders and humanitarians are recognizing the need for change. “The 17” Campaign features the familiar faces behind your favorite brands, companies, movies and TV Shows. These individuals are dedicated to such issues as ending poverty, promoting equality, fostering innovation and support of many of the other seventeen Sustainable Development Goals.